Marketing Management -Consumer Behavior.

Marketing Management talks about the topics covered in the Unit “Consumer Behavior”.
There is a procedure to attempt it.Guidelines are as follows:

  • Follow the blog so that i can reach to your email address and can provide handwritten solutions on your mail and for regular contact.
  • Attempt the answers  on word file and you can mail those files with your name and email it to singhimanshee@gmail.com.
  • Marks of each test will be posted in a week in the blog itself.
  1. 1.What influences Consumer Behavior?
    a.Culture
    b. Society
    c.Social Classes
    d.All of the above
  2. Family of orientation consists of
    a. Relatives
    b.Parents
    c.Neighbors
    d.Acquaintances.
  3. ___________________ consists of the activities a person is expected to perform.
    a. Status
    b.Role
    c.Age
    d. Responsibilities
  4. Person pattern of living is defined by
    a. Lifestyle
    b.Status
    c.Recognition
    d.None
  5. It is an important stage in the 5 stage Model of buying decision process
    a. Evaluation of Alternative
    b.Information Search
    c.Problem Recognition
    d.Post Purchase Decision
  6. This is one of  various sources of information used for collecting data
    a. Experiential
    b.Primary Data
    c.Collective Agencies.
    d.None
  7. When a consumer takes a decision of buying a product out of its habit is known as:
    a. Dissonance.
    b.Variety Seeking
    c.Habitual
    d.None of the above.
  8. _________________________it defines the characteristics of the consumer when consumer level of involvement is high while purchasing a product and observes significant differences among brands.
    a. Complex
    b.Dissonance
    c.Variety Seeking
    d.Habitual
  9. When a consumer is influenced by the appearance of the shop is known as
    a.Emotional product buying motives
    b.Rational patronage buying motives.
    c.Emotional Patronage buying motives.
    d. Rational Product buying motives.
  10. MTV is an example of which psychological trait
    a. Excitement
    b.Competence.
    c.Sophistication
    d.Sincerity.

 

 

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Marketing Management -Unit I

It is a first one in Marketing Management. Thus with simple questions but definitely helpful for the revision for UNIT-I
There is a procedure to attempt it.Guidelines are as follows:

  • Follow the blog so that i can reach to your email address and can provide handwritten solutions on your mail and for regular contact.
  • Attempt the answers  on word file and you can mail those files with your name and email it to singhimanshee@gmail.com.
  • Marks of each test will be posted in a week in the blog itself.
  1.  Value is a combination of_____
    a. Cost & Benefit
    b. Benefit & Money
    c. Time & Energy
    d. All of the above
  2. If Bihar tourism is promoting the city through advertisement. It is a part of________
    a.Places
    b.Ideas
    c. Experiences
    d.Properties
  3. This concept believes on selling what I have rather than consumer needs
    a. The Selling Concept
    b. The Production Concept
    c.The Marketing Concept
    d. The production Concept
  4. The basic objective of Marketing Management is as follows:
    a. Building goodwill and market share.
    b. Promoting the company values
    c. Understanding the consumer needs, demands and wants.
    d. All of the above.
  5. Change in product packaging as per government order is an example of which environment change?
    a. Political Environment
    b. Consumer Environment
    c. Technological Environment
    d. Economical Environment
  6. Success of the product is based on the certain factors:
    a. Analysis of the environment if done carefully.
    b. Marketing strategies are achievable and systematically done.
    c. SWOT analysis was made mandatory
    d. All of the above
  7. SMART acronym stands for
    a. Smart, Measurable, Achievable, Reasonable and Timely
    b. Specific, Measurable, Achievable, Reasonable and Timely.
    c. Smart, Money, Achievable, Reasonable and Timely.
    d. Smart, Measurable, Accurate, Reasonable and Timely
  8. This is the last stage of market plan
    a. Financial Projection
    b. Executive Summary
    c. None
    d. Both a and  b are correct.
  9. Digital Marketing will not include the following feature.
    a. SMS
    b.E-Mails
    c.Push Notifications
    d. Newspaper Advertisements
  10. Many a companies are forced to opt for ERP system now, it is a pattern of change in ___________environment
    a. Technological
    b.Legal
    c.Social
    d.Political

 

 

 

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